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Our Crazy Theory about How to Grow Women’s Sport

The very process of measurement – of taking benchmarks, setting goals and tracking accomplishments – creates significant benefits. Tracking can not only reveal and amplify, but sometimes even cause, results. Why does it work this way? Measurement and tracking cause us to pay more attention. They allow us to draw lines in the sand; to …

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Articles Sport Industry

Sport After COVID-19: Propelling Change in the Sporting Industry

In an unprecedented worldwide time-out, the sports industry has come grinding to a halt and faces existential questions querying its nature, trajectory and purpose. This reset could afford an opportunity for the sporting world to emerge stronger, better, or perhaps even fundamentally different than it has ever manifested in history. This potential hangs heavily over …

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